WHAT I DO

I help brands, artists, and businesses grow their online presence through strategic content creation, social media marketing, and audience-focused digital campaigns.

With hands-on experience planning and executing multi-platform content rollouts, I combine creativity with marketing strategy to help brands connect with their audience and build lasting engagement.


• Algonquin College Music Industry Arts Graduate
• Algonquin College Digital Marketing and Communications Student

View Portfolio

Creative & Marketing Highlights

 

🎬
7+ Video Campaigns Produced

 

📱
45+ Instagram Reels Created

 

▶️
20,000+ Organic YouTube Views

 

🎵
12+ Release Marketing Campaigns

 

 

Creative & Marketing Highlights

 

🤝
Creative Team Leadership Experience

 

🎤
Event Marketing & Coordination

 

🎓
Dean’s Honour List — Fall 2025

 

📚
Digital Marketing and Communications Honours Student

Get to know me

I am a creative marketing student based in Ottawa who is driven by the intersection of storytelling, branding, and audience connection. Growing up immersed in music and creative culture shaped my passion for understanding how content can influence emotion, identity, and community.

Building my own brand as an independent recording artist has given me a firsthand understanding of how creativity, marketing, and authenticity work together. I am motivated by helping ideas evolve into meaningful experiences that connect with audiences and leave a lasting impression.

Find out more

Offered Services

 

🎯 Digital Marketing Strategy

• Campaign planning and rollout strategy


• Audience research and targeting


• Platform selection and growth strategy


• Brand positioning and messaging development


• Performance analysis and campaign optimization

 

📱 Social Media Marketing

• Content calendar planning and scheduling


• Short-form video and platform-specific content strategy


• Community engagement and audience growth tactics


• Brand voice and identity development


• Trend analysis and platform algorithm awareness

 

🎬 Content Creation & Creative Direction

• Video production and editing


• Creative concept 

development and visual storytelling


• Campaign visual planning and execution


• Creative team coordination and project management


• Content designed for engagement and brand consistency

🎤 Event & Music Marketing

• Event coordination and promotional planning


• Music release marketing campaigns


• Artist and brand identity development


• Live event social media and content promotion


• Audience engagement strategies for entertainment brands

Featured Campaign: "Keeping Score” Multi-Platform Release Campaign

Campaign Overview

I led the end-to-end creative and marketing rollout for my single “Keeping Score,” managing visual branding development, recruiting and coordinating photography and video production teams, and executing a multi-platform organic digital marketing campaign focused on audience growth and media exposure.

The project required aligning creative direction, content production, and promotional strategy while managing timelines, team coordination, and brand consistency to support a cohesive and successful campaign launch.
 

My Role & Responsibilities:

• Designed official cover artwork and visual brand direction


• Recruited and coordinated photography and videography teams


• Creatively directed and executive produced a professional music video


• Developed and executed organic social media marketing campaigns


• Researched and hired public relations support to expand media coverage

Strategy & Execution: 

The campaign was strategically developed to create a unified visual and brand identity across digital platforms, improving brand recognition and strengthening audience connection. A phased content rollout was implemented using short-form video teasers, behind-the-scenes storytelling, and engagement-driven posts to build anticipation leading into the release.

The promotional strategy focused on organic audience growth by developing platform-specific content optimized for Instagram, TikTok, and YouTube, ensuring each platform supported the campaign’s reach and engagement goals. Public relations outreach was integrated to increase credibility, generate media visibility, and expand audience exposure beyond social media channels, resulting in both digital and broadcast media coverage.