Victor Gabriel-Hanson, professionally known as Victa, is a digital marketing student, creative strategist, and multidisciplinary content creator based in Ottawa, Canada. His work focuses on brand storytelling, social media strategy, and visually driven marketing campaigns that help artists, brands, and businesses connect with modern audiences.

Victor is currently completing the Digital Marketing and Communications Honours program at Algonquin College, where he is developing advanced skills in digital strategy, campaign planning, audience analytics, and content marketing. He previously graduated from the Music Industry Arts program at Algonquin College, where he built a strong foundation in creative production, brand development, and entertainment marketing.

Alongside his academic training, Victor has spent the past several years working as an independent recording artist and creative director, managing every aspect of his personal brand. Since 2020, he has released multiple singles and professionally produced music videos, overseeing project management, creative direction, team coordination, budgeting, marketing rollout strategies, and audience engagement campaigns. His work has been recognized by media outlets including CTV News, Rogers TV, and Record World International, and his music video for “Keeping Score” was nominated for Best Music Video of the Year by Faces Magazine.

Through his experience in both music and marketing, Victor has developed a strong understanding of digital audience behavior, visual branding, and content performance optimization. He specializes in developing campaigns that blend storytelling with data-driven strategy, helping brands maintain authenticity while maximizing engagement and reach.

In addition to digital marketing, Victor has experience in event coordination and promotional marketing, contributing to live events, media campaigns, and collaborative creative projects. His work emphasizes collaboration, innovation, and building meaningful brand identities that resonate with target audiences.

Victor is passionate about working at the intersection of culture, marketing, and creative media, and he continues to expand his work across social media strategy, content production, and brand development